Why the GF50mm F3.5 is such an important release.

Why the GF50mm F3.5 is such an important release.

For years medium format cameras were confined to studio spaces with occasional excursions to theme-rich locations. Medium format was a persona non grata in street or travel photography due mostly to its size and slow operation. The problem was partially solved with...

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Above and Beyond

Above and Beyond

An excerpt from the PDF Exclusive "20 Stories" by Ming Thein.  I am used to having two kinds of clients: the first type wants things that have already been done before. They don’t want to take risks because previous photographers might have over-promised and...

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The GFX100 has arrived!

The GFX100 has arrived!

Fujifilm continues its push into medium format with the third flagship camera GFX100 With the announcement of the GFX100, it has become clear that Fujifilm is fully committed to medium and large format challenging the entire industry including the overcrowded high-end...

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