The Medium Format Magazine
and membership community designed to meet the unique needs of medium format photographers around the world.
A digital monthly publication with 100+ pages of premium and exclusive content you won’t find anywhere else.
The Exclusive PDF Guides
and much more…
Wayne Gretzky once said, “You miss 100% of the shots you don’t take.” Although he was talking about hockey, that is basically my approach in photography. As a camera user and industrial designer, I use many camera systems with different formats but still experience...read more
My name is Olaf and I am editor-in-chief of the Medium Format Magazine and the PDF Exclusives series. I created this community and the Magazine with photographers like you and me in mind. Like you, I care deeply about the craft of photography. I value great imagery...read more
What a lens… This is perhaps my favourite medium telephoto despite having worked with similar focal length lenses from other manufacturers. It is elegant, inspiring and has a sharpness of rendition required by the 50MP sensor. The XCD 90mm is a short telephoto prime...read more
Since I started shooting with a Phase One medium format camera system, I have experienced a series of quite unexpected and interesting side effects. I thought my testimonial might be helpful to other photographers who are considering making the move. Note: you won’t...read more
FORMALITIES AND DISCLAIMERS I am often accused of taking photography seriously. It’s absolutely true! For me, photography is my entire life. It embodies my personality and the way I see, feel and function. It is my way of having a conversation with the world. I view...read more
I am often accused of taking photography seriously. It’s absolutely true! For me, photography is my entire life. It embodies my personality, the way I see, feel and function. It is my way of having a conversation with the world. I view it as a serious craft, which...read more
It is finally happening. The Medium Format platform and the accompanying Medium Format Magazine are here! It was only two years ago that digital medium format photography was the privilege of a very few mostly commercial and fashion photographers who could justify...read more
Gear-related discussions are everywhere. They usually take the form of Camera A vs. Camera B. In recent weeks, with the announcement of some new medium format cameras, the debate turned into APS-C vs. Full Frame vs. Medium Format. When I started shooting with medium...read more
Following the successful 2018 Photokina, there is no question that Fujifilm is not holding anything back in the medium format market. With three major medium format cameras: GFX50S, the most recent GFX50R and the upcoming GFX100, the company is quickly becoming a big...read more
The shiny white box was a bit smaller than the original GFX box I remember – and lighter. Inside were the usual bits & pieces including cables, strap, charger and the camera body itself – which was smaller that I imagined! It lacked the bulk of the first GFX....read more