The Medium Format Magazine

and membership community designed to meet the unique needs of medium format photographers around the world.

A digital monthly publication with 100+ pages of premium and exclusive content you won’t find anywhere else.

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Medium Format Magazine – December 2018

Medium Format Magazine – December 2018

My name is Olaf and I am editor-in-chief of the Medium Format Magazine and the PDF Exclusives series. I created this community and the Magazine with photographers like you and me in mind. Like you, I care deeply about the craft of photography. I value great imagery...

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Two Years with the XCD 90mm

Two Years with the XCD 90mm

What a lens… This is perhaps my favourite medium telephoto despite having worked with similar focal length lenses from other manufacturers. It is elegant, inspiring and has a sharpness of rendition required by the 50MP sensor. The XCD 90mm is a short telephoto prime...

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Five unexpected side effects of MF

Five unexpected side effects of MF

Since I started shooting with a Phase One medium format camera system, I have experienced a series of quite unexpected and interesting side effects. I thought my testimonial might be helpful to other photographers who are considering making the move. Note: you won’t...

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The GFX 50R – The Rebirth of MF

The GFX 50R – The Rebirth of MF

FORMALITIES AND DISCLAIMERS I am often accused of taking photography seriously. It’s absolutely true! For me, photography is my entire life. It embodies my personality and the way I see, feel and function. It is my way of having a conversation with the world. I view...

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The Hasselblad X1D – First Take

The Hasselblad X1D – First Take

I am often accused of taking photography seriously. It’s absolutely true! For me, photography is my entire life. It embodies my personality, the way I see, feel and function. It is my way of having a conversation with the world. I view it as a serious craft, which...

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It is finally happening!

It is finally happening!

It is finally happening. The Medium Format platform and the accompanying Medium Format Magazine are here! It was only two years ago that digital medium format photography was the privilege of a very few mostly commercial and fashion photographers who could justify...

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50 Shades of MF

50 Shades of MF

Gear-related discussions are everywhere. They usually take the form of Camera A vs. Camera B. In recent weeks, with the announcement of some new medium format cameras, the debate turned into APS-C vs. Full Frame vs. Medium Format. When I started shooting with medium...

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Interview: Fujiguy Billy Luong

Interview: Fujiguy Billy Luong

Following the successful 2018 Photokina, there is no question that Fujifilm is not holding anything back in the medium format market. With three major medium format cameras: GFX50S, the most recent GFX50R and the upcoming GFX100, the company is quickly becoming a big...

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First Impressions: Fujifilm GFX 50R

First Impressions: Fujifilm GFX 50R

The shiny white box was a bit smaller than the original GFX box I remember – and lighter. Inside were the usual bits & pieces including cables, strap, charger and the camera body itself – which was smaller that I imagined! It lacked the bulk of the first GFX....

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New Hasselblad lenses!

New Hasselblad lenses!

Hasselblad is expanding its lens choices for the X1D medium format system, including the fastest Hasselblad lens ever: the XCD 80mm F/1.9. The other two are XCD 65mm F/2.8 and the XCD 135mm F2.8 telephoto lens with X Converter 1.7. This addition brings the number of...

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