Fujifilm continues its push into medium format with the third flagship camera GFX100
With the announcement of the GFX100, it has become clear that Fujifilm is fully committed to medium and large format challenging the entire industry including the overcrowded high-end full frame market.
In the October 2019 edition of the Medium Format Magazine, Billy Luong of Fujifilm said:
“We feel that for someone who wants the ultimate image quality as well as high resolution, this 102-megapixel sensor is a breakthrough in technology. It’s the IBIS sensor, the same technology that’s found on the most recent announcement of our XT-3 camera but in a medium format size or a G format size.”
In addition to that sensor it’s also going to use the latest X processor 4 which again is found on the XT3 and it’s really going to expand the performance of the system both on AF as well as the accuracy and speed.
Consequently, we’ll see unique things that we haven’t done on a medium format, which is video. This is going to showcase medium format as a potential video system. The system is going to offer 4K at 30 frames per second and the unique thing is that it’s going to offer that 10 bit. It’s a dream to have that greater depth of field control, the increased dynamic range and the Fujifilm colour that we bring to all our cameras. To me that’s very promising and, of course, IBIS that you mentioned earlier. Again, I think it’s one of the first medium format lenses/sensors to be stabilized. Using longer lenses, prime lenses, we can shoot in much more difficult scenarios in lower light and lower ISOs and still get nice sharp images.”
Today, Fujifilm revealed the final version of the highly anticipated GFX100.
Here are the highlights (from the official release):
World’s First 100 MP BSI CMOS Sensor in a Mirrorless Camera
The GFX100 pairs a newly-developed back-illuminated 102MP CMOS imaging sensor with Fujifilm’s blazingly fast X-Processor 4 processing engine to create a combination capable of outputting 16-bit images with amazing color fidelity, rich shadow detail, and incredible dynamic range.
World’s First Five-axis IBIS in a Camera Featuring an Image Sensor Bigger than the 35mm Format
High-resolution image sensors require high-level stability to ensure image sharpness. With built-in 5-axis image stabilization, GFX100 users are reassured that vibrations won’t interrupt the capture process. The function offers up to 5.5-stop image stabilization (when using the GF63mmF2.8 R WR lens). The entire shutter unit is suspended with four springs to minimize the effect of shutter shock. This dramatically broadens the scope of situations where a user can hand-hold the camera and still enjoy the world of 100MP+ ultra-high resolution, pushing the boundaries of photographic expression.
World’s First On-Board Phase Detection Hybrid AF with approximately 100% Coverage
With 3.76 million phase detection pixels, at approximately 100% coverage, near perfect auto-focus performance with speed and accuracy is now a reality for photographers needing optimum performance in subject tracking, face/eye detection and low-contrast environments. The effect is particularly notable when using fast prime lenses, achieving speed improvement of up to 210% over the conventional contrast AF system used in GFX 50R.
Large Format Camera with 4K video at 30p
The new sensor and processor combination support 4K video recording at 30p with a unique cinematic look. It’s now a breeze to explore shallow depth-of-field, wide tonal reproducibility and extra high ISO sensitivity, producing high-quality video footage with detailed textures while reproducing three-dimensional definitions and even capturing the atmosphere of the scene. With the ability to apply Fujifilm’s highly respected Film Simulations (including ETERNA cinema film simulation mode), record in F-Log Rec 2020, and capture 4:2:2 10-bit uncompressed footage through the HDMI port, GFX100 should certainly be coming soon to a screen near you.
Dust-resistant, Weather-resistant, Lightweight and Highly Robust Magnesium Alloy Body with Integrated Vertical Grip
Maximizing its use for even the toughest conditions, the GFX100 has weather sealing in 95 locations across the camera body and detachable EVF to ensure an exceptionally high level of dust and moisture resistance. Photographers will have the opportunity to capture moments in even the most remote locations as the GFX100 can maintain reliable operation even under tough natural conditions.
Although it sports a large image sensor, the GFX100’s body is equivalent to that of a flagship 35mm full-frame DSLR camera in terms of dimensions (6.15” (W) x 6.44” (H) x 4.05” (D), measuring 1.93” at the thinnest part) and weight (approx. 3 lbs. including two batteries, memory card and EVF).
Designed for protection, the GFX100’s core imaging unit, consisting of the lens mount, image stabilization mechanism and image sensor, has been structured completely separate from the main body panels. This “double-structure” is designed to ensure a high level of precision and robustness while minimizing resolution degradation caused by external stress to the body. To maximize usability, the GFX100 incorporates a vertical grip, enabling effective use of in-body space.
Advanced Color Reproduction Technology, Delivering Astonishing Quality in Stills
The combination of the newly-developed image sensor and the fourth-generation X-Processor 4 processing engine means the camera supports the 16-bit RAW capture requested by many professional photographers seeking files that tolerate heavy post-processing. The GFX100 also features the newly-developed “Smooth Skin Effect” function, which automatically smooths the skin tone of the subjects, as is often performed in portraiture. It allows the photographer to skip a portion of post-processing work so that images captured with this function can be finished at an extremely high level of perfection, faster.
The GFX100 digital camera body will be available on June 27, 2019 at a suggested retail price of USD $9,999.95 and CAD $13,299.99.
The Medium Format Magazine will have extensive and exclusive coverage of the camera from every possible angle by our contributors. We will share our findings and provide you with analysis of the medium format market, following this important release.
For those of you who are already shooting medium format or considering buying your first medium format camera, we invite you to subscribe and get immediate access to the latest and all past issues of the Medium Format Magazine and highly regarded PDF Exclusive publications.
I remember well the days following the nuclear disaster in Chernobyl. I was at school and each of us received a dose of iodine…three days after the disaster. Back then in the communist area, the news about the disaster was kept secret in the first crucial hours and days of this cataclysm. Only when some Scandinavian countries started to register unusually high readings of radiation in the atmosphere, the news started to spread.
Even today 33 years later, the impact of this largest nuclear disaster in the history is unprecedented. The site of the disaster and the surrounding area, called the Chernobyl exclusion area, is now closed to the public. The city of Pripyat, which is located just 3km from the nuclear reactor is now mostly a ghost town, as the entire population was evacuated leaving everything behind.
Michael Zahra visited Pripyat with his medium format Pentax 645z and captured truly stunning imagery. You will find his entire story from this remarkable trip, including preparations, in the February edition of the Medium Format Magazine. Here is an excerpt from this article.
We decided on August. After finding an appropriate guide and completing the government paperwork, my flights were booked – Toronto to Warsaw to Kiev. Gear preparation was next on the agenda.
My local guide, Nikolai Fomin (gamma-travel.com), would have a Geiger counter, but I thought it would be interesting to bring my own. I’m an engineer, we’re like that. I found a nice, small, inexpensive one on Amazon. The background radiation in the general area is quite moderate, lower than what you experience on an airplane flight or an MRI, and the so-called “hot spots” are well documented, hence the need to have an experienced guide. I decided on a disposable 3M hazmat suit and disposable booties and medical gloves. The beta radiation would penetrate those materials, but it made cleaning off dust at day’s end a non-issue. A medical-grade face mask was an absolute must. Dusting off mildly radioactive beta particle dust from one’s clothes wasn’t going to be a problem but inhaling radioactive dust and having that radiation in your lungs permanently was a no-no. I decided I wouldn’t protect my 645z and would just use compressed air and disposable cloths at the end of each day for clean-up, a true test of how the hardware would hold up!
I brought my Pentax 645z, an abundance of Lexar SD 64GB memory cards, a Hyperdrive backup drive, and my Pentax 28-45mm, 80-160mm and 90mm macro lenses. My favourite is the 90mm and it turned out I would use it a lot. I would bring my carbon fibre Really Right Stuff tripod and ball head. There was going to be a lot of heavy gear to manage. I didn’t need a flash. I wouldn’t need any grad filters, but I brought my assortment of Lee Filter ND filters and a polarizer. And of course, my iPhone for those mandatory Instagram and Facebook selfies.
The plan was for a full four days of shooting in Chernobyl and Pripyat while staying in a very utilitarian, Soviet-era hotel within the controlled perimeter. Belarus, not far from Chernobyl, had some interesting abandoned sites related to the incident, but the focus was Chernobyl: the epitome of urbex photography, in my mind.
There were a few key things to shoot in Pripyat / Chernobyl: the amusement park, hospital and nursery, vehicle graveyard, Duga radar array and related buildings, the Jupiter Factory, school and kindergarten, music school, community sports center and pool, cooling towers and various other buildings and equipment sites. We left the sequence to Nikolai to decide. He was very experienced with the sites and what photographers want. One can’t actually go inside the damaged reactors. They are major radiation hot-spots and crews were working on the replacement metal sarcophagus. You could see the action as we drove by each day. The hospital was a major radiation hot-spot with residue left over from first-responders being treated there some thirty years ago. We would leave that until the end as we would have to suit-up for that site. Most things were indoors, so any rain wouldn’t be a major factor.
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When I was booking my trip to Australia, other than planning my Visual Poet Experience Workshop in Melbourne, I knew I would like to rent a car and drive along the Great Ocean Road. That is when I started to ponder my gear choices for this trip. After all, my swimming shorts were already in the bag and I had acquired my own Akubra.
First, I thought about the GF 110mm F2. There is no question that this fast lens has quickly became the favourite of many, including me, for good reason. It’s fast with beautiful rendering, the right dose of micro-contrast and magical bokeh (nice eyes – sorry, can’t see the eyebrows). Indeed, it’s one of the best lenses I have ever used.
Then I thought about the GF 120mm F4 OIS Macro lens. I really like this original offering from Fujifilm. I think this lens has been getting a bad rap and it deserves more love. It’s bitingly sharp, if not the sharpest of all GFX lenses, with some even arguing it could be too sharp (can you believe it!?). I found it great for landscape, travel and some portraiture, especially because it comes with an excellent OIS system. When I find an image stabilization, lens or in-camera important, such a mechanism takes on another meaning in medium format where the slightest movement affects the quality of the image in a big way.
So, as I was scrutinizing my choices, Fujifilm came out with the GF 100-200mm F5.6 OIS lens. Yes, I thought, that is exactly what I would like to take to Australia other than the GF 32-64mm F4 zoom. The timing couldn’t have been more perfect. Koalas and kangaroos watch out!
BUILD AND MECHANICS
The first thing that struck me when I opened the white box and held the lens in my hands was its size and weight. For the medium format telephoto zoom lens it appeared to be very light and quite small, especially after shooting with a brilliant but enormous GF 250mm F4 OIS a few weeks earlier. In fact, the lens weighs almost the same as the GF 110mm F2 (around 1 kilogram) – not bad for a medium format zoom. When inspecting the lens more closely, I found it feels as solid as other GF lenses with no apparent shortcuts in its build.
The lens has the WR label, which means weather-resistant – sealing that I tested quite extensively with other XF and GF lenses during my R-A-I-N project, never experiencing any problems other than uncontrolled sneezing and coughing. Of course, I wouldn’t submerge either the lens or a photographer, but even heavy rain should not cause problems. Given the main purpose of this lens, there is no need to panic if a sudden storm catches a lost soul by surprise.
For technical devotees, the lens consists of 20 elements in 13 groups including two super Extra-Low Dispersion Glass lenses and one aspherical lens to reduce chromatic and field curvature aberrations. The lens has been designed to use with the 1.4x teleconverter (GF1.4 TC WR) for those who want to extend the range to 140-280 (that makes it a 111-221mm range in 35mm terms).
There is no question that the F5.6 ruffled some feathers to say the least. When the lens was announced, the online forums went berserk crying “wolf.” How could Fujifilm produce such a slow lens? Was I taken by surprise? Certainly not.
First, the F5.6 on the medium format system is not the same as the F5.6 on full frame or APS-C. Second, many people who cannot live without a high-speed glass and spend hair-raising amounts of money acquiring one (F2 or faster, I guess), usually go out and then shoot at…F5.6 or F8, rarely if ever going wide-open. I have seen this over and over again. Keep in mind that at F2, there is already a challenge getting just the eyes in focus. There is certainly a trend in claiming to own the fastest lens ever. Third, we have to be realistic. A super-fast medium format telephoto zoom lens would be huge – I mean gigantic and super heavy. I won’t even mention the cost of such a beast. As much as we all like to be exhilarated, few of us could afford it or use it in real-life situations. It reminds me of a friend who owns a super car but almost never drives it because it is so unbearably uncomfortable.
So let’s get back to the GF 100-200mm lens. With the F5.6 aperture, Fujifilm managed to keep the lens very affordable and relativity light and small, which clearly suggests that Fujifilm has been aiming at landscape and travel photographers, leaving them the change for a plane ticket or two. How considerate!
Indeed, I became a travel photographer when I packed my gear for the 16-hour flight to Australia. No, I wasn’t flying 737 Max – I wouldn’t risk my lens!
After shooting for a while with the GF 110mm F2, it was such a relief to put the image-stabilized lens on my GFX 50S, especially because I am not the most stable person out there in terms of posture or visual interests! When shooting I get easily excited when I find the first piece of a visual puzzle that fits the narrative I am trying to convey. As you can imagine in situations like this, my shooting discipline goes out of the window. Fortunately, the OIS on the GF 100-200mm came to the rescue again and again, providing at least 4-5 of stops of correction.
It works really well. I haven’t experienced any problems with the lens not being able to lock focus. Having said that, I am a very slow photographer, so most lenses are much faster than I am.
After shooting hundreds of images and reviewing them carefully, I concluded that the GF 100-200 F5.6 is not as razor sharp as the GF 120mm F4 or GF 250mm F4 and it doesn’t render as gently as the GF 110mm F2 (for obvious reasons). Wait a minute! No need for an internet meltdown! The GF 100-200mm has its own unique look, which is a good thing. It is even-tempered and calmer than the GF 120mm F4 and it works really beautifully with landscape vistas. This is quite apparent in images shot along the Great Ocean Road. The Twelve Apostles (I know it is now seven for those who insist on accuracy) show this lens’s gentle temperament quite well. As such, it works marvellously for what was intended – landscape and travel.
When I was photographing people, I clearly missed the magic of the 110mm F2. Having said that, it doesn’t take away from the GF 100-200mm but rather reconfirms the brilliance of the GF 110mm F2 for portraiture work. Yes, even portraiture can be done using this lens during your travels. Don’t believe me? Check out these images taken by Damien Lovegrove.
In recent years, gear review sites went crazy over A to B and C to D comparisons regardless of the price of the product or the intended audience. So medium format is being compared to APS-C and Porsche to Toyota. Remarkably, some people find no difference whatsoever. Well, if I was looking for a car with four wheels as my only criteria, such comparisons would work for sure. After all, those comparisons, regardless of how insane they can be, are a magnet for internet eyes – many of them, and this brings in advertising revenue. What’s wrong with me then? With the US$1,995 price tag for the telephoto medium format zoom, this lens becomes a no-brainer and I am certain it will find its way into the bag of many travel and landscape photographers. It’s a medium format lens at the price of a full frame zoom.
Those who are waiting for the elusive $10,000 F2 zoom lens in medium format will never be satisfied with this offering, regardless of its intended use. For those who want to have in focus a little more than the top of the nose of their beloved pet, this lens is a true workhorse. Next time when I head out to photograph Australia’s outback, the hills of Palouse or details of Paris architecture, it’s exactly what I would like to pack with me, other than sunscreen.
For those who want to travel light (in MF terms) the GF 100-20mm F5.6 lens completes the package. Now as the GF 100-200mm F5.6 lens joined the GF 32-64 F4 zoom, there are no more excuses for travel and landscape photographers but to go out and capture the vistas and cities of the world without any limitations.
HOW I SHOT WITH THIS LENS
Winter in Vancouver
Before I left for Australia, I had the chance to photograph a very unusual snowstorm here in Vancouver. I drove to the top of Burnaby Mountain and took the following imagery.
Here is an example of the urban exploration I did with the GF 100-200mm. I could reduce my minimum shutter speed to 1/125 sec (I could easily go even further) and hand-hold my camera, allowing OIS to police my shortcomings.
12 Apostles (7 to be exact)
The 12 Apostles is clearly the number one attraction on the Great Ocean Road in Victoria, Australia. While I usually try to avoid this sort of tourist spot, I found the view simply spectacular. We only had one chance to photograph the site and we were incredibly lucky. When we drove from Melbourne to the coast the sky was cloudy and dull. The moment we arrived at the viewing platform, the clouds opened and the sun hit the rocks. The stormy blue skies completed the show for us. The viewing platform was quite limited in terms of position so the 100-200 zoom turned out to be very handy. We were standing there for about an hour admiring the ever-changing light and experimenting with different focal lengths. Magic! I shot from F5.6 all the way to F16 without any problems. Here are some images from the Twelve Apostles.
AROUND THE HOUSE
One afternoon when vising a friend in Adelaide, I decided to shoot some imagery around the house. It was a great visual exercise walking around his backyard and finding these pieces of seeing. All images were handheld and due to excellent image stabilization, they all turned out to be sharp.
Finally, here is the promised photo of a kangaroo 🙂
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Wayne Gretzky once said, “You miss 100% of the shots you don’t take.” Although he was talking about hockey, that is basically my approach in photography.
As a camera user and industrial designer, I use many camera systems with different formats but still experience the same curiosity whenever a new camera is brought out. My primary medium format systems in these digital days are Phase One IQ backs on Hasselblad H camera and Alpa12 and Phase One’s own XF100 for studio work. When Hasselblad X1D was introduced in 2016 I immediately bought one to use as a portable solution medium format digital system. I prefer it over Fujifilm GFX50S which I found had rather a dated concept although I do not question its capability and image quality. When the 50R model was released I thought it would be a good bet as a street camera with its zoom lens so I got one, along with 45mm, 110mm and 32-64mm zoom lenses.
A couple of days later I met Gao Ming Ming, a young Chinese woman from Wenzhou, Zhejiang Province who was travelling backpack-style in Bangkok, Thailand. I noticed her not just because of her pretty face but her calm and confident manner which I found intriguing, so I started talking to her.
I found Gao was 23 years old and speaks only Chinese. She was on her third day in Thailand. We exchanged names and where we came from and then I asked her why she was in Thailand. I learned that she had been travelling alone in northern India for two months and then in Bangladesh for two weeks before landing in Thailand. She did her travel basically with a smartphone as her travel translator, guidebook and payment system (Chinese WeChat Pay and Alipay) with a 65L backpack and travelled by local bus or train, often on overnight buses between cities. She described them as: “That kind of bus that has endured a war and where every part shakes when it runs and when it is not running all one can smell is the fumes.” She stayed at budget hostels everywhere. I know it is not easy for a woman to travel alone in India and it’s probably tougher in Bangladesh, especially because of the way she travels, so that ignited my interest. I started to think about taking some portraits of her to test my new camera so I asked whether she would be interested in having her photo taken. I told her I am an industrial designer and a photographer and showed her the kind of pictures I would like to take on my smartphone while offering to buy her another cup of coffee. She declined the coffee but accepted my invitation for portraiture.
The pictures I showed her were those I shot at Bangkok Railway Station so I asked her whether it would be okay to meet at the train station at 7:15 am the next morning for coffee. I explained that I wanted to start shooting early because the light would be better and it wouldn’t be as hot then. She took a few seconds to say yes because she probably doesn’t get up that early!
I told her ahead of time that in some situations I might touch her hand or part of her body to adjust her pose to get particular angles and she shouldn’t take it as anything else. Then I asked what she would wear and advised her that anything pastel or with a print doesn’t shoot so well. She told me that she had some dresses from her trip to India and she would pick one in a darker tone. Finally, we exchanged our WeChat ID on the phone and she asked me to send her the location information before I left.
Kaisern Chen Image Works http://www.kaisernchen.com/blog/
I woke up early the next morning to go to the train station to get some morning shots of travellers. Around 7:05 am my WeChat received a message from Gao saying she was already at the station, so we went to have a coffee before the shoot.
Over coffee, I told her what Wayne Gretzky once said: “You miss 100% of the shots you don’t take.” I said I had expected her to say no to my invitation to shoot her because it is the answer I would expect my daughter to make to a stranger. I said I wouldn’t be upset if someone declined my invitation and would only regret not asking at all. And the rest are the pictures.
The shoot in the train station lasted over an hour then we went back to the coffee shop and chatted about her interesting travels and my travels, and then I learned she only chooses to work part-time so she can leave a job easily to go travelling. She works as a delivery girl for an online food platform “Meituan” in the northern region of Inner Mongolia during the winter to earn money to travel. I told her about Russia, a country I very much enjoy visiting and showed her the pictures I took in Russia before I returned in early November. She said that she once worked on the Chinese/Russian border where the village scenery looked exactly the same and showed me the pictures on her smartphone, including those from northern Inner Mongolia.
Sometimes we are skeptical about strangers at first and I must admit I am too, particularly regarding such an independent young lady. When she showed me the pictures of where she had been and I saw the travel blog on her WeChat, Gao Ming Ming is even more amazing than she appears in the pictures.
Kaisern Chen Image Works http://www.kaisernchen.com/blog/
Using Fuji GFX50R for these portrait shots ended up being a good decision not only because I wanted to try the new camera but I found the medium format camera to be more methodological to operate, which slows me down. That helps to tackle the fact that not only is Gao Ming Ming not a professional model, but in fact has no experience at all, while her tough independence gained from all her travels gives her the easiness and calmness to help my shoot.
The image quality from Fuji GFX50R is quite good, as expected, and the RAF format supported by Capture One makes editing easy. As a Leica M camera user, I will not say the GFX50R experience is rangefinder-like, in fact far from it. Fuji is a capable company with brilliant engineers and will not produce a flawed camera but it is a camera with compromises to meet various goals and I have no doubt we will see improvements in future generations of cameras. Until then I am sure I will get used to the camera in my hand even it is not perfect, because no camera is.
Kaisern Chen Image Works http://www.kaisernchen.com/blog/
Kaisern Chen Image Works http://www.kaisernchen.com/blog/
Kaisern Chen Image Works http://www.kaisernchen.com/blog/
Kaisern Chen Image Works http://www.kaisernchen.com/blog/
Kaisern Chen Image Works http://www.kaisernchen.com/blog/
What a lens… This is perhaps my favourite medium telephoto despite having worked with similar focal length lenses from other manufacturers. It is elegant, inspiring and has a sharpness of rendition required by the 50MP sensor.
The XCD 90mm is a short telephoto prime lens designed for the Hasselblad X1D, equivalent to 71mm on a full frame sensor. Although I also work with the XCD 30mm, XCD 45mm and XCD 120mm, it has proven to be my most used lens with the camera. As others have noted, the lens is extremely sharp up to f/16, although I have obtained the best results at f/5.6 and f/8 – not unlike many other lenses. I will use f/11 where depth of field is important for the image and do not see any image compromise as a result. The lens has excellent contrast and colour rendition with little evidence of chromatic aberration.
The design of this lens has a beautiful simplicity as does the XCD 45mm. The large rubberised focusing ring operates very smoothly when some manual override of autofocus is needed. I use the camera in manual focus mode with back button autofocus. This, combined with the camera’s excellent focus peaking capability, means that my images are very rarely focused incorrectly.
Most of my work with the camera is out of doors, on a tripod wherever possible, although I did use the 90mm for a large documentary project photographing a stamp collection. The lens performance coupled with the X1D was remarkable. The lens can focus down to 0.7 metres making documentary use very achievable. On a tripod with a 3-second self-timer for the shutter release I saw no evidence of camera shake with the 90mm despite relatively long exposures. I have included a photograph of a single small stamp from a full page to illustrate the resolving power of this camera/lens combination.
Before investing in the Hasselblad equipment I was using a Mamiya Leaf Credo system. It gave excellent results but I greatly appreciate the increased portability and simplicity of operation of the X1D. The 90mm lens at 619g is comparatively light. Although I have the XCD 120mm, it travels with me less often due the greater weight (970g) and size. I was in Kyoto for a couple of weeks recently and was walking several miles a day with the X1D, the XCD 30, 45 and 90mm in a small shoulder bag plus a tripod (Gitzo Traveler). It was very manageable.
I previously lived in Japan and developed a keen appreciation for Japanese aesthetics, which has strongly influenced my approach to photography. I spend a lot of time thinking about image composition, seeking that heightened visual impact we all want in our photographs. In addition, depending on the subject, I like to look for smaller parts of a potential image that are capable of conveying the essence of the larger subject. The angle of view (34 degrees diagonally) of the 90mm is very well suited to this goal and probably explains why I like this lens so much.
My recent visit to Kyoto was the first in Japan with the X1D. Combined with the 90mm in particular, it was an inspirational experience. The lens completely suits how I like to photograph and there were subjects just waiting to be captured at every turn. The black and white image I have included is an attempt to convey the wonderful detail, the massive scale and power of the five-storied pagoda and adjacent Tōkondō hall of Kofuku-ji temple in Nara, which date from the 1400s. It also illustrates how nicely the 90mm files convert to monochrome (using Silver Efex Pro in this case).
As my long-suffering wife will tell you, I am slow and methodical with a camera. I do not take large numbers of images, preferring to get the right shot by taking plenty of time. I have found that I work somewhat faster with this camera and lens than with earlier cameras, due to its greater simplicity of use. However, I am somehow finding a larger range of angles, compositions and subjects, so I still take a lot of time over a shoot.
On those occasions when I am working hand-held with the X1D, the weight and length of the 90mm lens seem to provide the best in-hand balance of the various body-lens combinations. Last November I was in Cornwall, England and took the X1D and the XCD 45mm plus 90mm on the trip. I was particularly interested in photographing one of the iconic tin mines at Wheal Coates. These abandoned tin mines are perched on the top of craggy cliffs above the stormy North Atlantic Ocean. When I reached the cliffs, I could see that a storm was approaching off to sea, so I needed to work faster than usual.
For hand-held shooting I use the camera in Auto ISO mode as the results even up to 3200 ISO are excellent. There is some loss of dynamic range at higher ISOs, but it is quite acceptable and image noise is surprisingly restrained. It was very windy up on the Cornish cliffs but the ergonomics of the X1D with the 90mm were solid in my hands and gave the camera excellent stability. The results with the XCD 90 in the changeable lighting and strong winds were excellent and I was grateful for the weather sealing when the rain and hail started in earnest.
My wife and younger daughter are both knitwear designers, so the Hasselblad gets called upon regularly to photograph new creations. My daughter models her own work and the 90mm is the perfect lens for her advertising images. The legendary skin tones of the Hasselblad are beautifully rendered with the XCD 90. Similarly, close-up textile shots show the colours and textures brilliantly.
We were looking for locations in Kyoto to photograph some of my wife’s work and found a lovely bamboo fence in a moss-covered garden at Honen-in temple, located in the foothills of the eastern mountains of Higashiyama. The 90mm handled the subject exceptionally well, rendering the texture of the stitch pattern beautifully.
So what are the negative aspects of this lens? I have to say that after two years of working with the XCD 90, I have yet to find any issues with its performance. I will look forward to spending the coming years working with it and seeing if I can find any! It would be remiss of me if I did not mention in this context the bokeh of the 90mm. It has exercised the minds of a number of commentators, as the specular highlights are a geometric, hexagonal shape rather than circular. This results from the leaf shutter in the lens and is not limited to the 90mm, although it is more obvious with this focal length. It can be avoided if the lens is used wide open, following a 2017 firmware update, but this is an aperture I rarely use. Aesthetically, it does not bother me excessively and I only occasionally take images with out-of-focus specular highlights. I have included one in the set of images I took recently to provide an example. For the bokeh purists who want to work with the X1D, a possible option is to use a non-XCD lens with a lens adapter.
For those who like to dream about the next big thing, I expect the resolving power of the XCD 90 can work comfortably with a 100mp sensor version of the camera – should it come to pass. For me, after photographing for more years that I care to admit with many camera systems, this camera/lens combination is the best I have used and is unlikely to be displaced. Time will tell…
I am often accused of taking photography seriously. It’s absolutely true! For me, photography is my entire life. It embodies my personality and the way I see, feel and function. It is my way of having a conversation with the world. I view it as a serious craft, which requires complete dedication or as Burk Uzzle put it, “Photography is a love affair with life.” Yes, I am having an affair.
It shouldn’t come as a surprise, therefore, that when I write a review of any camera, I take it seriously and very personally. My review is a totally biased and unhinged view of the tool. Some cameras click right away with my seeing, others remain foreign or even unpleasant despite my good intentions to make it work. One example is the GR-line. Many of my friends cherish this camera as one of the best they have ever shot with. Surprisingly, we somehow never connected.
Any first impressions or full reviews are always a sort of diary of my encounters with a specific camera. I am not overly technical as a photographer so I don’t spend much time obsessing about technical specifications – in fact I don’t have much interest in such debates. I take a camera and start feeling, connecting, framing, composing. It works or it doesn’t. It’s that simple.
I am not a brand ambassador of any manufacturer or have contracts with anyone. I am 100% independent and everything I write is exactly what I think. I respect companies that send me gear for a review without any preconceived conditions. It shows that they believe in their product. I simply don’t work with those who would like to put any restraints on me.
There is one more thing. The GFX 50R I have been working with and based my review on is a pre-production copy, therefore some changes in image quality or functionality may still take place.
HERITAGE AT PLAY (lesson from history)
A few weeks ago, my friend Mac Sokulski, host of the ShutterTime photography podcast, paid me a visit. We went for a short photography escapade along the beautiful Sea-to-Sky highway in British Columbia. Mac is a film photographer and he brought with him a camera that grabbed my attention right away. It was a Fujica G690. A few days later as I picked up the GFX 50R for review I couldn’t believe the resemblance between these two medium format cameras – one film, one digital – both from Fuji. It was as if two points in photographic history have merged.
Many people may not be aware but in the late 60s and 70s Fuji had a total of six medium format cameras on the market. Given Fujifilm heritage it shouldn’t come as a surprise that the GFX 50S would finally have a rangefinder-style sibling – the GFX 50R. In fact, during an exclusive interview, Fuji Guy Billy Luong said, “When we talk about design a lot of it comes from the film cameras. We had a great demand from a lot of enthusiasts and photographers who loved the medium format style cameras (the G series) and we’ve brought that into the design of the GFX 50R.”
Indeed, as someone who has had the Fuji G690, Fuji GW690II (also known as “The Texas Leica”) and a brand new GFX 50R in their hands within a week or so I can substantiate Billy’s statement. The DNA of the medium format G-series from the 70s can be found in the brand new GFX 50R. Indeed, going back to its roots and the basics of photography is sometimes all you need to create great products.
FIRST ENCOUNTER (first date)
Having said that, when I touched the GFX 50R for the first time, my tendency was to compare the camera to the GFX 50S, which I have been shooting with for the last year. I must say honestly that my first reaction wasn’t overly enthusiastic. I don’t know why. Maybe my expectations were sky-high. I am pretty sure a part of this initial alienation was the fact that when I was shooting with the X-series APS-C line of Fujifilm cameras, my clear choice was the rangefinder-style X-Pro2 over the SLR-like X-T2 style of the body. For this reason alone, I expected to abandon the GFX 50S at the first sight of the GFX 50R. It didn’t happen.
I was surprised by the size of this camera. I knew that the GFX 50R would be larger than the X-Pro2. After all, it has a gigantic medium format sensor inside. I thought the GFX 50R would be noticeably smaller than the GFX 50S but it isn’t. The fact that the new arrival is wider and almost as high as its older sibling (if you exclude the GFX 50S’ towering electronic viewfinder and the GFX 50S’ hump at the back) the dimensions of these two cameras are quite similar. I was expecting a slightly smaller body. This fact alone put my idea of abandoning the GFX 50S on the back burner.
Then the GF X50R fought back. The camera’s lighter weight in comparison to the GFX 50S was something I noticed right away. From the start, I had two cameras paired with the GF45mm lens and I really wanted to try the GFX 50R with the newly announced GF 50mm F3.5 pancake lens but it wasn’t available. I must say that such a lens along with the flatter (no hump) design of the GFX 50R makes it a much more portable and travel-friendly camera. You can wear it over your shoulder without feeling awkward.
HANDLING AND OPERATIONS (becoming one with the camera)
Along with the new body design comes a major layout change. It must start with the grip, which is much, much smaller than the one on the GFX 50S. I can confidently hold the GFX 50S in my hands even with a larger lens attached such as the GF 110mm. When walking around with the GFX 50R paired with the GF 63 or 45 it wasn’t a big deal but when I attached the GF 110, my confidence about holding the camera without a strap crumbled. Also, the weight distribution with the larger lenses is no longer as favourable as it is with the GFX 50S. Having said that, after shooting quite extensively with the GFX 50R on the streets of Vancouver, I really see the R coupled with the 50mm pancake lens. This combo is most likely to become a dream team for street and travel photographers – a sort of medium format X100 package.
Along with the rangefinder design, the EVF has been moved to the left. It is slightly smaller but the difference is negligible. What was clearly noticeable was the rubber padding around the EVF, which I usually press quite hard to my nose as I am shooting (to stabilize the camera). After coming home after a day of shooting, my wife noticed a mark on my nose, which I quickly found out comes from the hard padding around the EVF. For those of you who mostly use LCD it won’t be an issue.
The four-way d-pad is gone and now the joystick takes over its role. Although I like the d-pad on my GFX 50S, I quickly found out I was perfectly fine without it. Most importantly, Fujifilm decided to put back the very important exposure compensation dial! I was thrilled with this addition but I found it hard to operate with my thumb, unlike the X-Pro2. Maybe it is too retracted into the body or too small or both. The ISO dial is gone and that is perfectly fine with me because I usually shoot ISO Auto. Interestingly, the front command dial has been integrated with the shutter button. Overall, all necessary operations such as shutter speed, exposure compensation and aperture are plain and simple and at your disposal – the way they should be.
The on/off switch has been redesigned and it is now placed on top of the plate in the form of a movable switch. When talking about this solution with Take Kayo (bigheadtaco) he pointed out that it is now much easier to turn the camera on or off even without looking. The whole experience becomes more intuitive and I have to agree.
One of the biggest surprises was the new shutter sound. I admit that I find it absolutely mesmerizing. It is gentle but commanding. Well done, Fuji!
IMAGE QUALITY (hello pixel-peepers)
The camera houses the same 44x33mm 51.4MP sensor as the GFX 50S. The processor, focusing speed, film simulations and generous dynamic range result in an image quality that is exactly the same. Yes, there is a considerable difference in the look of medium format files, especially the rendering in comparison to other formats. I wrote about this in more detail here.
PRICE (makes it a no-brainier)
Only two years ago it was difficult to find a medium format system (camera plus lenses) below US$10,000. When the GFX 50S was launched, the prices of most systems were reduced and now you can purchase a medium format camera below $4,500 and just above $5,000 with the lens kit. This aggressive pricing makes the GFX 50R a no-brainer for those who would like to buy their first digital medium format camera. If not for a very generous gift, I would not be able to afford the GFX 50S myself but I would certainly consider purchasing the GFX 50R.
There is no question that this is still a lot of money for most people but keep in mind that this is a medium format system. Most professionals, semi-pros and serious amateurs usually hoard cameras and lenses, old and new. For the first time, there is the option of selling this gear and getting into the world of medium format photography.
IS IT WORTH IT? (hell yes!)
Vincent Lions, a renowned still-life photographer from Toronto writes, “I have to admit I have completely lost interest in shooting 35mm DSLR.” Hecited some side effects of shooting medium format as gaining self-confidence, raising his standards and slowing down, among others.
The qualities of the medium format sensor are difficult to define. Patrick La Roque in his piece “One” writes, “Attempts at explaining the pull of these images on me, however, tended to quickly devolve. It’s like trying to discuss the appeal of a rising wisp of smoke –the beauty lies mostly in intangible qualities, hard to put into words. I’ve described it in the past as a hush, a sort of silence bathing the images as though, regardless of subject matter, there’s a certain tranquillity permeating the frames.”
I must agree with Vincent and Patrick (for full articles look at the October issue of Medium Format Magazine). If you are thinking about upgrading to medium format, I would certainty take the leap and do it unless you require blazing fast autofocus and operational speed for sports.
GFX 50S OR GFX 50R? (it is about the money or maybe not)
It is worth understanding the differences between these two cameras. The GFX 50S was designed as a system camera, which is perfect for studio work. You can add a grip, a stunning swivel EVF and a few other accessories. It is a super sturdy camera built like a tank, with a stunningly large EVF and LCD screen.
The GFX 50R is a much lighter camera, designed to be taken outside the studio. It is much more comfortable to have over your shoulder as you travel, especially if you opt for the upcoming pancake lens. However, if you want to use it with larger lenses, you may find the handling less comfortable than the GFX 50S. Another way to think about the choice, especially if you are upgrading, is this. In general, if you liked shooting with the X-Pro2, you will probably like the GFX 50R. If your choice of camera has been the X-T1/2/3 line, you are more likely to prefer the GFX50S.
Having said that, you must keep in mind the price difference between these two cameras, which as of today is about US$1,000. If money were not an issue I would take the GFX 50S over the R. If money is an issue, given the price difference, I would purchase the GFX 50R and put the difference into a new lens.
Which lens to pick along with the GFX50R? (It is all about the lens, stupid)
My favourite focal length is 35mm (45mm in MF), therefore the 45mm F2.8 lens is glued to my medium format camera most of the time. However, if the 50mm lens (63mm in MF) is a more natural focal length for you, go with it. In fact, when you buy the GF 63mm lens with the GFX 50R, the lens is only US$500. For this price you cannot even buy a decent APS-C lens! If you have the resources to purchase two lenses I would personally go with the GF 45mm F2.8 and GF 110mm F2.
FINAL THOUGHT (the rebirth of MF)
I must admit that after shooting with the GFX 50S, I was slightly taken aback by the GFX 50R. Having said that, as I was spending more time with the GFX 50R, the camera grew on me, especially due to its portability, ease of use and appeal of the rangefinder style. Eventually, I reached the point where I had a hard time letting it go. I suspect that when paired with the upcoming 50mm pancake lens, the GFX 50R will become the first truly portable and (relatively) affordable street and travel photography medium format camera.
Given its affordability, aggressive pricing and superb line of lenses, the GFX 50R has resurrected medium format and transformed the space from a niche tool to a serious proposition for a much wider audience. Whether you are a landscape, portrait or street photographer and you want to upgrade from full frame or APS-C to medium format, the GFX 50R is the one to do it. It may be hard to sell all your gear but I believe the reward of medium format will quickly help you to forget your hoarding tendency.
There has been a lot of talk about why Fujifilm decided to focus on medium format but not full frame. Let me say this. While the full frame wars are raging all around us, the over-eager participants may quickly find out they are not even on the right battlefield.
All imagery in this review was shot with a pre-production GFX 50R and the GF 45mm and GF 63mm and GF 110mm.
For those of you who have pre-ordered a GFX 50R or are interested in medium format we have prepared a special discount. Please use the GFX50R code to receive 20% off from yearly subscription to the Medium Format Magazine.