Fujifilm continues its push into medium format with the third flagship camera GFX100

With the announcement of the GFX100, it has become clear that Fujifilm is fully committed to medium and large format challenging the entire industry including the overcrowded high-end full frame market. 

In the October 2019 edition of the Medium Format Magazine, Billy Luong of Fujifilm said: 

“We feel that for someone who wants the ultimate image quality as well as high resolution, this 102-megapixel sensor is a breakthrough in technology. It’s the IBIS sensor, the same technology that’s found on the most recent announcement of our XT-3 camera but in a medium format size or a G format size.” 

In addition to that sensor it’s also going to use the latest X processor 4 which again is found on the XT3 and it’s really going to expand the performance of the system both on AF as well as the accuracy and speed. 

Consequently, we’ll see unique things that we haven’t done on a medium format, which is video. This is going to showcase medium format as a potential video system. The system is going to offer 4K at 30 frames per second and the unique thing is that it’s going to offer that 10 bit. It’s a dream to have that greater depth of field control, the increased dynamic range and the Fujifilm colour that we bring to all our cameras. To me that’s very promising and, of course, IBIS that you mentioned earlier. Again, I think it’s one of the first medium format lenses/sensors to be stabilized. Using longer lenses, prime lenses, we can shoot in much more difficult scenarios in lower light and lower ISOs and still get nice sharp images.” 

Today, Fujifilm revealed the final version of the highly anticipated GFX100. 

Here are the highlights (from the official release): 

World’s First 100 MP BSI CMOS Sensor in a Mirrorless Camera

The GFX100 pairs a newly-developed back-illuminated 102MP CMOS imaging sensor with Fujifilm’s blazingly fast X-Processor 4 processing engine to create a combination capable of outputting 16-bit images with amazing color fidelity, rich shadow detail, and incredible dynamic range. 

World’s First Five-axis IBIS in a Camera Featuring an Image Sensor Bigger than the 35mm Format

High-resolution image sensors require high-level stability to ensure image sharpness. With built-in 5-axis image stabilization, GFX100 users are reassured that vibrations won’t interrupt the capture process. The function offers up to 5.5-stop image stabilization (when using the GF63mmF2.8 R WR lens)[2]. The entire shutter unit is suspended with four springs to minimize the effect of shutter shock. This dramatically broadens the scope of situations where a user can hand-hold the camera and still enjoy the world of 100MP+ ultra-high resolution, pushing the boundaries of photographic expression.

World’s First On-Board Phase Detection Hybrid AF with approximately 100% Coverage

With 3.76 million phase detection pixels, at approximately 100% coverage, near perfect auto-focus performance with speed and accuracy is now a reality for photographers needing optimum performance in subject tracking, face/eye detection and low-contrast environments. The effect is particularly notable when using fast prime lenses, achieving speed improvement of up to 210% over the conventional contrast AF system used in GFX 50R.

Large Format Camera with 4K video at 30p

The new sensor and processor combination support 4K video recording at 30p with a unique cinematic  look. It’s now a breeze to explore shallow depth-of-field, wide tonal reproducibility and extra high ISO sensitivity, producing high-quality video footage with detailed textures while reproducing three-dimensional definitions and even capturing the atmosphere of the scene. With the ability to apply Fujifilm’s highly respected Film Simulations (including ETERNA cinema film simulation mode), record in F-Log Rec 2020, and capture 4:2:2 10-bit uncompressed footage through the HDMI port, GFX100 should certainly be coming soon to a screen near you.

Dust-resistant, Weather-resistant, Lightweight and Highly Robust Magnesium Alloy Body with Integrated Vertical Grip

Maximizing its use for even the toughest conditions, the GFX100 has weather sealing in 95 locations across the camera body and detachable EVF to ensure an exceptionally high level of dust and moisture resistance. Photographers will have the opportunity to capture moments in even the most remote locations as the GFX100 can maintain reliable operation even under tough natural conditions.

Although it sports a large image sensor, the GFX100’s body is equivalent to that of a flagship 35mm full-frame DSLR camera in terms of dimensions (6.15” (W) x 6.44” (H) x 4.05” (D), measuring 1.93” at the thinnest part) and weight (approx. 3 lbs. including two batteries, memory card and EVF).

Designed for protection, the GFX100’s core imaging unit, consisting of the lens mount, image stabilization mechanism and image sensor, has been structured completely separate from the main body panels. This “double-structure” is designed to ensure a high level of precision and robustness while minimizing resolution degradation caused by external stress to the body. To maximize usability, the GFX100 incorporates a vertical grip, enabling effective use of in-body space.

Advanced Color Reproduction Technology, Delivering Astonishing Quality in Stills

The combination of the newly-developed image sensor and the fourth-generation X-Processor 4 processing engine means the camera supports the 16-bit RAW capture requested by many professional photographers seeking files that tolerate heavy post-processing. The GFX100 also features the newly-developed “Smooth Skin Effect” function, which automatically smooths the skin tone of the subjects, as is often performed in portraiture. It allows the photographer to skip a portion of post-processing work so that images captured with this function can be finished at an extremely high level of perfection, faster.

The GFX100 digital camera body will be available on June 27, 2019 at a suggested retail price of USD $9,999.95 and CAD $13,299.99.

The Medium Format Magazine will have extensive and exclusive coverage of the camera from every possible angle by our contributors. We will share our findings and provide you with analysis of the medium format market, following this important release. 

For those of you who are already shooting medium format or considering buying your first medium format camera, we invite you to subscribe and get immediate access to the latest and all past issues of the Medium Format Magazine and highly regarded PDF Exclusive publications.

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