There is no question that many Hasselblad X1D-series users long for a zoom lens to complement the system. Just announced, the zoom lens promises to deliver performance-matching prime lenses. Per Nordlund, Hasselblad lead optical designer, said: “This really is the best lens Hasselblad has developed —its performance is extremely high, competing with our prime lenses. I can even go so far as to say that it’s probably the best zoom lens currently available on the market.” Hasselblad points out the quick autofocus and internal focusing, which keeps the lens’ dimensions constant. Here is the link to the official announcement. We will bring you more information, including a full review of this lens, once it becomes available.  


You will find the full press release and more information on

The Medium Format Magazine will also have extensive and exclusive coverage of the lens from every possible angle by our contributors. We will share our findings and provide you with analysis of the medium format market, following this important release. 

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